Do you need a
fresh perspective on your tired, old marketing materials or a new twist to your
corporate information? You know what you want… a simple message that tells your
customers that your products and services are the best solution for their
immediate needs.You want a message that
informs them, yet “whets” their appetite to ask for more information. You
need to know what keeps your customers up at night in order to sell your
products and services to them.
Living By The Word Freelance Copywriting is
staffed by an independent copywriter and consultant with more than 22 years
experience in business-to-business, business-to-consumer, high-tech, industrial,
and direct marketing.
I write direct mail, ads, brochures, articles,
press releases, newsletters, white papers, catalogs, landing pages, Web sites,
e-mail, and other marketing materials clients need to sell their products and
services to business and direct-response buyers.
Your Copywriting Solution
I
provide corporate, marketing, and technical documentation that builds your
company’s success by:
Bringing a fresh perspective and attitude to your projects
Conveying technical and corporate information to your clients
Using simple terminology with a conversational tone
Increasing profits and enhancing your corporate image
Identifying new markets and opportunities
Providing surge capacity for your writing staff
Allowing you to be more efficient by using your staff for
other projects
Increasing your corporate competitiveness by not paying for
another benefits and compensation package
… all of which leads to new customers and, more importantly,
retaining your existing
customers.
The Intangibles
I'm creative,
energetic, and have the business savvy to solve your documentation needs. I can
step into your world and quickly get up to speed. If I don’t understand
something, I’ll ask. Most importantly, I want to understand your customer.
Understanding your customer is the hard work of research that, when combined
with creativity and innovation, sets me apart from the competition.
Most
copywriters fall short by only talking about your product's features. I'll
paint a vision in words that shows your customers how your product will make
their life easier or better. I'll pull at their emotions, rationalize
their decision, prove to them that it works, and then urge them to buy while
showing them they can't afford to wait for the better life or a better deal.
Most of all, I’m passionate about
my work! My customers have often remarked about how passionate I am about
the products and services I provide. My reputation and business depends
on exceeding your expectations! The only way my business will
grow is by helping your business grow! I’ll ask for a testimonial from you when
the project is completed… meaning that I will do my utmost to acquire your
endorsement and testimonial.
I use many different software applications to give
you unlimited options. Here is a sampling of the software applications that I
use:
Adobe Acrobat, FrameMaker, PhotoShop, Illustrator,
InDesign, and GoLive
Microsoft Office Business Suite including Access, FrontPage,
Project, Publisher, and Visio
